SRx Glasses

SRx Glasses sells directly to independent opticians and optical retailers, who in turn need to place precise, error-prone-free lens orders on behalf of their patients — frame, tint, lens type, prescription, and patient details, all captured correctly the first time. Before iMobdev, that ordering process ran through phone calls, faxed prescriptions, and email attachments, a workflow that was slow for opticians and a frequent source of costly remake errors for SRx Glasses' lab.

The pain points were concrete and expensive. Opticians needed a way to place a complete order — frame, tint, lens type, and patient prescription — without switching between a phone call and a paper form. The lab needed every order to arrive with consistent, structured data instead of handwritten notes that had to be re-keyed manually before production could start. And because prescription accuracy directly affects patient outcomes, the app had to make it easy to attach a photo of the patient and the optometry RX document to every order as a verification safeguard.

Every order placed the old way carried a real cost: remakes from transcription errors, slower turnaround for patients waiting on new glasses, and hours of manual re-entry for SRx Glasses' internal team. Independent opticians — SRx Glasses' actual customers — needed a faster, more reliable way to order before they'd consider switching labs.

Technically, the ordering flow also had to support a growing frame catalog (50+ frames and counting), multiple tint and lens-type combinations, and company-level account details, all inside a single guided flow simple enough for a busy optician to complete between patients.

SRx Glasses replaced a phone-and-fax ordering process with a guided mobile flow that captures every order correctly the first time — frame, tint, lens type, prescription photo, and patient details, submitted in minutes instead of a multi-step phone call. The structured data reaching the lab directly reduced the remakes and re-entry that used to eat into turnaround time.

Opticians now have a searchable order history and a detailed record for every past order, giving them confidence and a paper trail without paper. iMobdev continues to support SRx Glasses as its frame catalog and lab network grow.