RentBillow
A peer-to-peer rental marketplace app that turned idle belongings into on-demand income in under a minute.
- marketplace
- peer-to-peer
- rentals
- e-commerce
- cross-platform
Web & Cloud
RentBillow Website
The responsive web marketplace that let RentBillow's renters browse, list, and book real-world items without installing anything.
marketplacepeer-to-peerrentalse-commerceresponsive-web
Project Snapshot
- Client
- Anabella Watson
- Industry
- Peer-to-Peer Rental Marketplace (E-Commerce)
- Platform
- Web App
- Timeline
- 3 months
- Our Role
- Full-stack web development + UI/UX design
The Challenge
Alongside its native mobile app, RentBillow needed a full web counterpart — a browsable, shareable storefront that could reach renters and owners who found listings through search, social links, or a desktop browser rather than an app store. Before this project, RentBillow's rental categories and listings existed only inside the mobile app, invisible to anyone not already using it.
The gaps were specific. There was no public, indexable way to browse categories like Motors, Electronics, Tools, and Home & Garden from a desktop or shared link. There was no self-serve listing form for owners who preferred typing on a full keyboard over a mobile screen, complete with multi-photo upload and category-specific pricing. And there was no persistent shopping cart to let a renter queue up multiple items — a motorcycle for the weekend, camera gear for a shoot — before committing to checkout.
Every week without a web presence meant lost top-of-funnel traffic: people searching "rent a chainsaw near me" or clicking a shared listing link had nowhere to land, and RentBillow's SEO and word-of-mouth growth had a hard ceiling as long as the product lived exclusively behind an app-store install.
Technically, the web experience had to share the same listings, pricing, and category data as the mobile app — so the two platforms needed a common backend contract rather than two independently maintained data models.
Our Solution
iMobdev built RentBillow's web app as the public front door to the same marketplace the mobile app already served, designed so a first-time visitor could search, browse, and book without ever creating an account first. That principle shaped the homepage: a full-bleed hero search bar over rotating rental photography, a clean six-category grid, and a "Most Popular" strip that gives new visitors immediate proof of real inventory.
On the architecture side, we built an AngularJS single-page front end backed by the same Node.js, Express, and MongoDB API layer powering the mobile app, so listings, categories, and pricing stay perfectly in sync across both platforms without duplicate data entry. Bootstrap's responsive grid handles the category tiles, listing cards, and cart layout so the same markup adapts cleanly from desktop down to tablet.
On the UX side, the List Your Item form mirrors the mobile flow field-for-field — category, sub-category, location, day/week/month pricing, up to five photos — so owners get a familiar experience whichever platform they start on, while the persistent My Cart view lets renters queue multiple bookings and see a running rent-amount total before checkout.
For integrations, the web app calls the shared listings API for search and category browsing, a request-board endpoint for the "Don't See What You Want? Post It Here" flow, and the same messaging layer used by the mobile app so a "Contact Renter" click on the web opens the same conversation thread a renter would see in the app.
Delivery started with the public browsing experience — homepage, categories, listing grid — so RentBillow could start driving search and social traffic immediately, with the listing form, cart, and checkout flow following in the second phase once the core browsing funnel was validated.
The Impact
RentBillow's web app gave the marketplace a public, shareable storefront for the first time — anyone could search, browse six categories, and queue up a rental in a persistent cart without downloading anything. Because the web app and mobile app share one backend, every new listing, price change, or message thread stays consistent across both surfaces with no extra maintenance overhead for RentBillow's team.
The self-serve List Your Item form opened up onboarding to owners who preferred a desktop workflow, widening RentBillow's supply side beyond mobile-only users. iMobdev continues to support the web platform as RentBillow expands its category catalog and search reach.
Key Features
What We Built
Full-Bleed Hero Search
A prominent 'what and where' search bar over rotating rental photography on the homepage.
Six-Category Browse Grid
Motors, Electronics, Tools, Apparel, Home & Garden, and Miscellaneous listed with sub-categories.
Self-Serve Listing Form
Owners list an item with category, location, up to five photos, and day/week/month pricing.
Persistent Rental Cart
Queue multiple bookings and see a running rent-amount total before checkout.
Wanted-Item Requests
A 'Don't See What You Want? Post It Here' board for renters to request items directly.
Contact Renter Messaging
Direct inquiries from listing cards open the same conversation thread used in the mobile app.
Tech Stack
- ANAngularJS
- Node.js
- Express
- MongoDB
- BOBootstrap
- REREST APIs
Screenshots
App in Action
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“The website turned RentBillow into something people could actually find and share, not just a private app for existing users. iMobdev matched the web experience to our app perfectly.”
Founder
RentBillow
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