MyCity

Aliso Viejo, like most mid-sized cities, had its civic information scattered across a city website, a printed events calendar, a separate business directory, and a council roster nobody outside city hall could easily find. Residents had no single place to check park hours, follow a council meeting, or discover a local business, and city staff had no direct channel to push news and alerts straight to residents' phones.

The pain points were specific. There was no unified home screen for the dozens of services a city actually provides — parks, permits, city hall, business listings, events — so residents defaulted to search engines or gave up. There was no self-updating events calendar tied to real city data, and the existing business directory had no call, direction, or website actions built in, forcing people to copy addresses into a separate maps app.

Every resident who couldn't find what they needed became a phone call to city hall staff, adding load to already-stretched municipal teams. Aliso Viejo needed one branded, always-current app residents would actually keep on their home screen, not a one-time download that got deleted after first use.

Technically, the city also needed the platform reusable — a foundation other municipalities could relaunch under their own name and city seal without a full rebuild.

MyCity gave Aliso Viejo a single, always-current front door to city services — replacing scattered PDFs, a static website, and phone-based lookups with one native app residents keep on their home screen. Council meetings, park hours, business listings, and city news are now a few taps away, each with built-in call and direction actions.

For city staff, the shared content model meant updates to hours, officials, or events go out instantly without an app store resubmission. iMobdev continues to extend the MyCity platform so additional municipalities can launch their own branded version on the same foundation.