GameToGame

Before partnering with iMobdev, the client ran a small community forum where gamers swapped tips on where to find the cheapest new and used titles. Every recommendation was manually researched — a team member would check Amazon, Fnac, Auchan, and PriceMinister by hand and post the results, which meant prices were stale within hours and coverage was limited to a handful of popular titles per week.

Gamers had no single place to compare live prices across retailers, let alone trade a game they'd finished for one they actually wanted. That gap pushed buyers toward whichever store they happened to remember, often overpaying by several euros per title, while sellers of used games had no efficient channel beyond classifieds and playground word-of-mouth.

The client's ambition was to turn that manual research habit into a self-service marketplace: scan a barcode, see every price instantly, and either buy at the best rate or trade directly with another player. Without automation, that vision was capped at the size of one volunteer team's spare time, and the business cost of staying manual was a hard ceiling on both catalog size and daily active users.

A further constraint was retailer data: pricing pages changed layout often and had no public APIs, so any solution needed to be resilient to upstream formatting drift without requiring constant manual patching.

Within the first quarter post-launch, the price comparison engine was indexing offers from four major retailers and surfacing potential savings of up to 10 euros per title on popular releases. Barcode-first search cut the average time-to-price-check to under 15 seconds, and the trading module generated hundreds of active swap proposals within weeks of release, validating demand for a peer-to-peer channel alongside retail comparison. Retailer-side price scraping ran with over 99% uptime thanks to the resilient normalization pipeline built to absorb layout changes. The roadmap ahead focuses on expanding retailer coverage and predictive price-drop alerts to keep gamers buying at the right moment.