BeHungry

Before partnering with iMobdev, BeHungry's founding team was running a fragmented food ordering experience: separate flows for home delivery, combo meals, and dine-in deals lived on disconnected screens with no shared cart, no shared restaurant catalog, and no consistent design language. Diners in cities like Hyderabad had to jump between tools just to compare a restaurant's delivery menu against its dine-in offers, which meant lost orders and abandoned carts at the exact moment users were ready to buy.

The founders also lacked a reliable restaurant onboarding pipeline. Menus, pricing, ratings, and delivery windows were updated manually per outlet, creating stale listings, inconsistent "cost for two" figures, and coupon codes that didn't reconcile with the checkout total. Customer support was fielding repeated complaints about mismatched minimum order values and delivery charges appearing only after users reached checkout.

On the acquisition side, login and onboarding friction was costing conversions. There was no unified authentication layer supporting social login alongside email, and location detection was unreliable, forcing users to manually re-enter their neighborhood every session. Every dropped session at this stage represented a diner who would simply order through a competitor instead.

Left unresolved, these gaps threatened BeHungry's ability to scale beyond a single city, since the underlying architecture couldn't support the restaurant density, real-time offer rotation, or checkout accuracy needed for a true multi-vertical food marketplace spanning delivery, combo cafes, and dine-in bookings.

Within the first quarter post-launch, BeHungry saw checkout abandonment drop by roughly 32% once pricing and delivery charges became visible upfront, and average time-to-order fell 38% thanks to the unified dashboard and persistent cart. Social login adoption reached 61% of new signups, cutting registration drop-off nearly in half. Restaurant partners onboarded through the new catalog pipeline grew from a handful of Hyderabad outlets to over 150 listings within the launch city, with coupon redemption rates climbing as codes stayed reliably synced with live checkout totals. The dine-in and buffet deals tab became a meaningful secondary revenue channel, driving repeat visits from users who first discovered restaurants through delivery. BeHungry is now positioned to extend this same catalog and offers architecture into additional cities without re-engineering its core ordering flow.