Aurelane

Aurelane launched as an online-only fine jewelry label built around a compelling promise: heirloom-quality rings, necklaces, and earrings cast in recycled gold and platinum, sold direct at showroom prices. The catalog and craftsmanship were never the problem — hesitation at the point of purchase was. Jewelry is one of the most tactile categories in retail, and asking someone to commit several thousand dollars to a ring they had only seen as a flat product photo was consistently costing Aurelane sales.

The numbers made the problem impossible to ignore. Nearly a third of ring orders were coming back for resizing or outright return, product pages were seeing long browsing sessions with almost no add-to-bag activity, and internal data showed cart abandonment spiking specifically on high-value pieces where customers wanted reassurance a screenshot couldn't provide. Meanwhile, gift purchases tied to anniversaries, proposals, and milestone birthdays made up nearly 40% of revenue, yet buyers had no equivalent of the in-boutique sales associate who might normally narrow a selection down by occasion, budget, and the recipient's taste.

Aurelane's founding team came to iMobdev with a clear brief: give online shoppers the confidence of an in-person fitting and the guidance of a trusted jeweler, without diluting the brand's quiet, elevated tone. Anything that felt like a gimmick, a generic chatbot, or a cluttered configurator was off the table from day one.

Since launch, Aurelane has seen ring and earring returns fall by nearly a third, as customers arrive at checkout already confident in fit and finish. Virtual Try-On sessions now precede a majority of ring purchases, and average order value has climbed as shoppers upgrade to bolder settings once they can see them rendered on their own hand. The Gift Concierge has become one of the site's most-used features during anniversary and holiday peaks, regularly converting undecided browsers into completed orders within a single session.

Looking ahead, Aurelane and iMobdev are extending the same computer-vision approach to a made-to-order custom design tool, and exploring AI-assisted styling recommendations that pair pieces across collections for special occasions. The foundation built here positions Aurelane to keep growing without ever feeling like just another jewelry website.